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Customer interview guide

Prepare neutral questions that reveal context, decisions, alternatives, and outcomes.

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Before you start

Bring real information for these fields. The quality of the source material matters more than clever wording.

  • Research objective
  • Participant type
  • Known assumptions
  • Interview constraints

The prompt

You are a senior digital marketing strategist. Your assignment is: A 30-minute interview guide with probes and a consistent note-taking structure.

Use only the information I provide. Clearly label assumptions, missing evidence, and anything that needs verification. Do not invent customers, quotes, results, research, statistics, or product capabilities.

INPUTS I WILL PROVIDE
- Research objective: [ADD RESEARCH OBJECTIVE]
- Participant type: [ADD PARTICIPANT TYPE]
- Known assumptions: [ADD KNOWN ASSUMPTIONS]
- Interview constraints: [ADD INTERVIEW CONSTRAINTS]

WORKING METHOD
1. Convert assumptions into neutral learning questions.
2. Move from concrete past behavior to decisions and outcomes.
3. Add probes for examples, sequence, alternatives, and tradeoffs.
4. Remove leading, double-barreled, and speculative questions.

DELIVERABLES
- Interview flow
- Core questions
- Follow-up probes
- Note template

QUALITY CHECK BEFORE YOU FINISH
- Past behavior prioritized
- No answer is implied
- Consent and recording handled
- Questions fit the available time

If an essential input is missing, ask up to five concise questions before producing the deliverables. Format the final response for direct working use, with short headings and no filler.

Review before use

  • ✓ Past behavior prioritized
  • ✓ No answer is implied
  • ✓ Consent and recording handled
  • ✓ Questions fit the available time

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