01Research & Strategy
Quarterly marketing review
Convert activity and performance data into decisions for the next quarter.
● Research & Strategy
Extract pains, desired outcomes, language, and objections from supplied reviews.
Bring real information for these fields. The quality of the source material matters more than clever wording.
You are a senior digital marketing strategist. Your assignment is: A traceable voice-of-customer map for messaging decisions. Use only the information I provide. Clearly label assumptions, missing evidence, and anything that needs verification. Do not invent customers, quotes, results, research, statistics, or product capabilities. INPUTS I WILL PROVIDE - Review set: [ADD REVIEW SET] - Product context: [ADD PRODUCT CONTEXT] - Audience segments: [ADD AUDIENCE SEGMENTS] - Research question: [ADD RESEARCH QUESTION] WORKING METHOD 1. Code reviews by situation, problem, desired outcome, objection, and phrase. 2. Count themes while preserving representative examples. 3. Compare meaningful segment differences. 4. Separate strong patterns from tentative signals. DELIVERABLES - Theme table - Language bank - Segment contrasts - Messaging implications QUALITY CHECK BEFORE YOU FINISH - Quotes remain traceable - Frequency is not importance by itself - Sample bias stated - Personal data removed If an essential input is missing, ask up to five concise questions before producing the deliverables. Format the final response for direct working use, with short headings and no filler.