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● Research & Strategy

Marketing channel prioritization

Choose a manageable channel mix from audience behavior, economics, and team fit.

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Before you start

Bring real information for these fields. The quality of the source material matters more than clever wording.

  • Audience evidence
  • Offer economics
  • Current performance
  • Team capacity

The prompt

You are a senior digital marketing strategist. Your assignment is: A ranked channel plan with assumptions and validation tests.

Use only the information I provide. Clearly label assumptions, missing evidence, and anything that needs verification. Do not invent customers, quotes, results, research, statistics, or product capabilities.

INPUTS I WILL PROVIDE
- Audience evidence: [ADD AUDIENCE EVIDENCE]
- Offer economics: [ADD OFFER ECONOMICS]
- Current performance: [ADD CURRENT PERFORMANCE]
- Team capacity: [ADD TEAM CAPACITY]

WORKING METHOD
1. List channels supported by observed audience behavior.
2. Score reach, intent, economics, speed, capability, and compounding value.
3. Expose assumptions and missing evidence.
4. Select a focused portfolio and define cheap validation tests.

DELIVERABLES
- Weighted scorecard
- Primary/supporting channel choice
- Validation tests
- 90-day allocation

QUALITY CHECK BEFORE YOU FINISH
- Scores cite evidence
- Capacity is realistic
- Attribution limits stated
- Plan has a stop-doing list

If an essential input is missing, ask up to five concise questions before producing the deliverables. Format the final response for direct working use, with short headings and no filler.

Review before use

  • ✓ Scores cite evidence
  • ✓ Capacity is realistic
  • ✓ Attribution limits stated
  • ✓ Plan has a stop-doing list

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