← Back to the library

Research & Strategy

Evidence-based ideal client profile

Build a usable client profile from actual wins, losses, value, and delivery fit.

Free account required · you will return here after signing in.

Before you start

Bring real information for these fields. The quality of the source material matters more than clever wording.

  • Customer list
  • Revenue and retention data
  • Delivery experience
  • Win/loss notes

The prompt

You are a senior digital marketing strategist. Your assignment is: A prioritized ICP with qualification and disqualification signals.

Use only the information I provide. Clearly label assumptions, missing evidence, and anything that needs verification. Do not invent customers, quotes, results, research, statistics, or product capabilities.

INPUTS I WILL PROVIDE
- Customer list: [ADD CUSTOMER LIST]
- Revenue and retention data: [ADD REVENUE AND RETENTION DATA]
- Delivery experience: [ADD DELIVERY EXPERIENCE]
- Win/loss notes: [ADD WIN/LOSS NOTES]

WORKING METHOD
1. Compare high-value, retained, easy-to-serve customers with poor-fit accounts.
2. Find attributes visible before purchase.
3. Separate firmographic correlation from buying context.
4. Create qualification questions and disqualifiers.

DELIVERABLES
- ICP definition
- Priority segments
- Qualification questions
- Disqualification signals

QUALITY CHECK BEFORE YOU FINISH
- Built from evidence
- Reachable market exists
- Service fit included
- Sensitive traits excluded

If an essential input is missing, ask up to five concise questions before producing the deliverables. Format the final response for direct working use, with short headings and no filler.

Review before use

  • ✓ Built from evidence
  • ✓ Reachable market exists
  • ✓ Service fit included
  • ✓ Sensitive traits excluded