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Jobs-to-be-done interview synthesis

Synthesize interview evidence into situations, progress, forces, and decision criteria.

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Before you start

Bring real information for these fields. The quality of the source material matters more than clever wording.

  • Interview notes
  • Research scope
  • Participant segments
  • Current assumptions

The prompt

You are a senior digital marketing strategist. Your assignment is: A traceable jobs-to-be-done map with messaging and product implications.

Use only the information I provide. Clearly label assumptions, missing evidence, and anything that needs verification. Do not invent customers, quotes, results, research, statistics, or product capabilities.

INPUTS I WILL PROVIDE
- Interview notes: [ADD INTERVIEW NOTES]
- Research scope: [ADD RESEARCH SCOPE]
- Participant segments: [ADD PARTICIPANT SEGMENTS]
- Current assumptions: [ADD CURRENT ASSUMPTIONS]

WORKING METHOD
1. Extract concrete situations, desired progress, alternatives, and outcomes.
2. Map pushes, pulls, habits, and anxieties using participant evidence.
3. Compare patterns across meaningful segments.
4. Separate recurring jobs from isolated stories.

DELIVERABLES
- Job statements
- Forces map
- Decision criteria
- Implication backlog

QUALITY CHECK BEFORE YOU FINISH
- Every theme cites evidence
- Demographics are not used as motives
- Contradictions remain visible
- Sample limitations stated

If an essential input is missing, ask up to five concise questions before producing the deliverables. Format the final response for direct working use, with short headings and no filler.

Review before use

  • ✓ Every theme cites evidence
  • ✓ Demographics are not used as motives
  • ✓ Contradictions remain visible
  • ✓ Sample limitations stated

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