01Growth Marketing
Growth lever prioritizer
Identify and rank growth opportunities using funnel evidence, constraints, and likely compounding effects.
● Growth Marketing
Referral program design
Design a referral system around customer motivation, qualified introductions, and sustainable incentives.
Before you start
Bring real information for these fields. The quality of the source material matters more than clever wording.
- Customer segments and satisfaction evidence
- Product economics
- Current referral behavior
- Technical and operational constraints
The prompt
Act as a senior digital marketing practitioner. Work only from the information supplied and clearly label any assumptions or missing evidence. Inputs: - Customer segments and satisfaction evidence - Product economics - Current referral behavior - Technical and operational constraints Working method: 1. Identify when and why satisfied customers naturally recommend the product. 2. Define the desired referral quality and qualifying event. 3. Compare intrinsic, service, monetary, and two-sided incentives against economics. 4. Design invitation moments, tracking, fulfilment, fraud controls, and pilot measurement. Deliverables: - Referral motivation map - Mechanics and incentive options - Invitation message set - Pilot economics and scorecard Quality checks: - Growth recommendations include a measurable input, output, and guardrail. - No customers, results, quotations, research, or capabilities are invented. - Assumptions and missing evidence are clearly labeled.
Review before use
- ✓ Growth recommendations include a measurable input, output, and guardrail.
- ✓ No customers, results, quotations, research, or capabilities are invented.
- ✓ Assumptions and missing evidence are clearly labeled.