01Growth Marketing
CAC and LTV growth model
Compare acquisition channels using transparent customer-acquisition and lifetime-value assumptions.
● Growth Marketing
Identify and rank growth opportunities using funnel evidence, constraints, and likely compounding effects.
Bring real information for these fields. The quality of the source material matters more than clever wording.
Act as a senior digital marketing practitioner. Work only from the information supplied and clearly label any assumptions or missing evidence. Inputs: - Growth goal and baseline - Funnel and cohort data - Channel evidence - Team, budget, and product constraints Working method: 1. Decompose growth into acquisition, activation, retention, revenue, and referral inputs. 2. Locate the largest evidence-supported constraint rather than brainstorming channels first. 3. Score candidate levers on impact, confidence, effort, speed, and downstream risk. 4. Turn the top levers into experiments with owners, measures, and stop conditions. Deliverables: - Growth equation - Constraint diagnosis - Prioritized lever scorecard - 90-day experiment sequence Quality checks: - Growth recommendations include a measurable input, output, and guardrail. - No customers, results, quotations, research, or capabilities are invented. - Assumptions and missing evidence are clearly labeled.