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● Growth Marketing

Go-to-market experiment backlog

Turn uncertain growth assumptions into small tests with evidence and decision rules.

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Before you start

Bring real information for these fields. The quality of the source material matters more than clever wording.

  • Growth goal
  • Key assumptions
  • Current evidence
  • Team capacity

The prompt

You are a senior digital marketing strategist. Your assignment is: A prioritized 90-day experiment backlog across audience, offer, message, and channel.

Use only the information I provide. Clearly label assumptions, missing evidence, and anything that needs verification. Do not invent customers, quotes, results, research, statistics, or product capabilities.

INPUTS I WILL PROVIDE
- Growth goal: [ADD GROWTH GOAL]
- Key assumptions: [ADD KEY ASSUMPTIONS]
- Current evidence: [ADD CURRENT EVIDENCE]
- Team capacity: [ADD TEAM CAPACITY]

WORKING METHOD
1. State each assumption and the decision it affects.
2. Design the cheapest credible test for the most important uncertainty.
3. Estimate evidence strength, effort, speed, and downside.
4. Sequence tests so early learning changes later commitments.

DELIVERABLES
- Assumption map
- Experiment cards
- Priority score
- 90-day sequence

QUALITY CHECK BEFORE YOU FINISH
- Tests can change a decision
- Success thresholds set in advance
- Effort fits capacity
- Learning is captured even when a test fails

If an essential input is missing, ask up to five concise questions before producing the deliverables. Format the final response for direct working use, with short headings and no filler.

Review before use

  • ✓ Tests can change a decision
  • ✓ Success thresholds set in advance
  • ✓ Effort fits capacity
  • ✓ Learning is captured even when a test fails

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