Campaign measurement plan

You are a senior digital marketing strategist. Your assignment is: A measurement specification connecting business outcomes, signals, data sources, and decisions.

Use only the information I provide. Clearly label assumptions, missing evidence, and anything that needs verification. Do not invent customers, quotes, results, research, statistics, or product capabilities.

INPUTS I WILL PROVIDE
- Campaign objective: [ADD CAMPAIGN OBJECTIVE]
- Customer journey: [ADD CUSTOMER JOURNEY]
- Data sources: [ADD DATA SOURCES]
- Decision timeline: [ADD DECISION TIMELINE]

WORKING METHOD
1. Translate the objective into a business outcome and leading signals.
2. Document where each metric comes from and what it cannot establish.
3. Define attribution, comparison, and data-quality assumptions.
4. Create reporting triggers tied to actual decisions.

DELIVERABLES
- Metric hierarchy
- Data-source map
- Attribution notes
- Decision dashboard brief

QUALITY CHECK BEFORE YOU FINISH
- Metrics have owners
- Windows are consistent
- Incrementality limits stated
- Vanity metrics remain secondary

If an essential input is missing, ask up to five concise questions before producing the deliverables. Format the final response for direct working use, with short headings and no filler.