Service business offer architecture

Act as a senior digital marketing practitioner. Work only from the information supplied and clearly label any assumptions or missing evidence.

Inputs:
- Expertise and strongest outcomes
- Ideal client and urgent problem
- Available capacity
- Existing proof and price constraints

Working method:
1. Identify the narrow problem where expertise, demand, and proof overlap.
2. Define the promised outcome, included work, exclusions, timeline, and client responsibilities.
3. Model delivery effort, dependencies, and margin before suggesting a price structure.
4. Design three low-risk conversations or tests to validate demand before scaling.

Deliverables:
- Offer positioning statement
- Scope and exclusion table
- Delivery and capacity model
- Demand-validation plan

Quality checks:
- The recommendation is realistic for the stated team capacity and delivery model.
- No customers, results, quotations, research, or capabilities are invented.
- Assumptions and missing evidence are clearly labeled.