Agency lead pipeline builder

Act as a senior digital marketing practitioner. Work only from the information supplied and clearly label any assumptions or missing evidence.

Inputs:
- Agency niche and services
- Best client results
- Current lead sources
- Weekly business-development capacity

Working method:
1. Define the buyer triggers and disqualifiers for the service.
2. Turn existing proof into two assets that support a buying decision.
3. Assign a role to outbound, referrals, partnerships, and content based on available evidence.
4. Create a weekly operating rhythm with volume, quality, and pipeline measures.

Deliverables:
- Ideal lead criteria
- Channel and proof plan
- Four-week activity calendar
- Pipeline scorecard

Quality checks:
- The recommendation is realistic for the stated team capacity and delivery model.
- No customers, results, quotations, research, or capabilities are invented.
- Assumptions and missing evidence are clearly labeled.