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Declining article refresh diagnosis

Diagnose an article before rewriting it and focus effort on likely causes.

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Before you start

Bring real information for these fields. The quality of the source material matters more than clever wording.

  • Current article
  • Performance history
  • Current search results
  • Site changes

The prompt

You are a senior digital marketing strategist. Your assignment is: A prioritized refresh plan tied to supplied performance evidence.

Use only the information I provide. Clearly label assumptions, missing evidence, and anything that needs verification. Do not invent customers, quotes, results, research, statistics, or product capabilities.

INPUTS I WILL PROVIDE
- Current article: [ADD CURRENT ARTICLE]
- Performance history: [ADD PERFORMANCE HISTORY]
- Current search results: [ADD CURRENT SEARCH RESULTS]
- Site changes: [ADD SITE CHANGES]

WORKING METHOD
1. Check whether demand, rankings, clicks, or conversion actually declined.
2. Compare intent and coverage with current results.
3. Identify factual decay, weak experience, and technical risks.
4. Rank fixes by evidence and effort.

DELIVERABLES
- Diagnosis
- Keep/update/remove map
- Revised outline
- Measurement plan

QUALITY CHECK BEFORE YOU FINISH
- Seasonality considered
- URLs preserved unless justified
- Claims reverified
- Refresh date is honest

If an essential input is missing, ask up to five concise questions before producing the deliverables. Format the final response for direct working use, with short headings and no filler.

Review before use

  • ✓ Seasonality considered
  • ✓ URLs preserved unless justified
  • ✓ Claims reverified
  • ✓ Refresh date is honest

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