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● Content Marketing

Buyer-journey content map

Map content to buyer questions, evidence needs, and actions across a real purchase journey.

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Before you start

Bring real information for these fields. The quality of the source material matters more than clever wording.

  • Buyer segment
  • Journey evidence
  • Sales and support questions
  • Existing content inventory

The prompt

Act as a senior digital marketing practitioner. Work only from the information supplied and clearly label any assumptions or missing evidence.

Inputs:
- Buyer segment
- Journey evidence
- Sales and support questions
- Existing content inventory

Working method:
1. Define journey stages using observed buyer behavior rather than a generic funnel.
2. List the question, anxiety, evidence need, and next action at each stage.
3. Audit existing content for coverage, quality, and handoff gaps.
4. Prioritize new or updated assets by decision impact and reuse potential.

Deliverables:
- Journey-question matrix
- Content coverage audit
- Prioritized production backlog
- Internal linking and distribution map

Quality checks:
- Each asset has a clear audience job and distribution purpose.
- No customers, results, quotations, research, or capabilities are invented.
- Assumptions and missing evidence are clearly labeled.

Review before use

  • ✓ Each asset has a clear audience job and distribution purpose.
  • ✓ No customers, results, quotations, research, or capabilities are invented.
  • ✓ Assumptions and missing evidence are clearly labeled.

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