DashboardSearch library

● Paid Advertising

Search campaign intent map

Organize search terms into focused ad groups based on the job behind the query.

What it creates: A campaign map connecting intent, ads, exclusions, and landing pages.

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Before you start

Bring real information for these fields. The quality of the source material matters more than clever wording.

  • Keyword export
  • Offer
  • Locations
  • Landing pages

The prompt

You are a senior digital marketing strategist. Your assignment is: A campaign map connecting intent, ads, exclusions, and landing pages.

Use only the information I provide. Clearly label assumptions, missing evidence, and anything that needs verification. Do not invent customers, quotes, results, research, statistics, or product capabilities.

INPUTS I WILL PROVIDE
- Keyword export: [ADD KEYWORD EXPORT]
- Offer: [ADD OFFER]
- Locations: [ADD LOCATIONS]
- Landing pages: [ADD LANDING PAGES]

WORKING METHOD
1. Classify queries by intent and specificity.
2. Group only queries that can share one useful ad and page.
3. Identify ambiguous and negative terms.
4. Draft responsive-ad assets grounded in the landing page.

DELIVERABLES
- Ad-group map
- Negative list
- Headlines and descriptions
- Landing-page mapping

QUALITY CHECK BEFORE YOU FINISH
- No claim absent from landing page
- Groups have coherent intent
- Locations are explicit
- Trademark terms flagged

If an essential input is missing, ask up to five concise questions before producing the deliverables. Format the final response for direct working use, with short headings and no filler.

Review before use

  • ✓ No claim absent from landing page
  • ✓ Groups have coherent intent
  • ✓ Locations are explicit
  • ✓ Trademark terms flagged

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