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Social Media Marketing

YouTube channel architecture

Organize a YouTube channel around viewer jobs, repeatable series, and paths to deeper viewing.

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Before you start

Bring real information for these fields. The quality of the source material matters more than clever wording.

  • Audience and channel goal
  • Existing or planned videos
  • Viewer questions and performance data
  • Production capacity

The prompt

Act as a senior digital marketing practitioner. Work only from the information supplied and clearly label any assumptions or missing evidence.

Inputs:
- Audience and channel goal
- Existing or planned videos
- Viewer questions and performance data
- Production capacity

Working method:
1. Define the viewer problems and progression the channel will support.
2. Create distinct content pillars and repeatable series with clear roles.
3. Design playlists and internal paths that connect discovery videos to deeper learning.
4. Set a realistic publishing mix and measures for reach, satisfaction, and continued viewing.

Deliverables:
- Viewer-job map
- Pillars and series architecture
- Playlist and linking plan
- 12-week publishing framework

Quality checks:
- The format and behavior requested fit the selected platform and audience.
- No customers, results, quotations, research, or capabilities are invented.
- Assumptions and missing evidence are clearly labeled.

Review before use

  • ✓ The format and behavior requested fit the selected platform and audience.
  • ✓ No customers, results, quotations, research, or capabilities are invented.
  • ✓ Assumptions and missing evidence are clearly labeled.