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Topical coverage gap map

Find missing customer questions and weak topic connections using supplied evidence.

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Before you start

Bring real information for these fields. The quality of the source material matters more than clever wording.

  • Existing URLs
  • Customer questions
  • Competitor coverage
  • Business expertise

The prompt

You are a senior digital marketing strategist. Your assignment is: A topic map that distinguishes genuine coverage needs from keyword duplication.

Use only the information I provide. Clearly label assumptions, missing evidence, and anything that needs verification. Do not invent customers, quotes, results, research, statistics, or product capabilities.

INPUTS I WILL PROVIDE
- Existing URLs: [ADD EXISTING URLS]
- Customer questions: [ADD CUSTOMER QUESTIONS]
- Competitor coverage: [ADD COMPETITOR COVERAGE]
- Business expertise: [ADD BUSINESS EXPERTISE]

WORKING METHOD
1. Organize questions by problem, decision stage, and underlying concept.
2. Map existing pages to the questions they answer well.
3. Identify missing, weak, and duplicated coverage.
4. Prioritize topics where expertise and customer value intersect.

DELIVERABLES
- Coverage matrix
- Gap priorities
- Consolidation candidates
- Cluster briefs

QUALITY CHECK BEFORE YOU FINISH
- Demand is evidenced
- Topics fit the business
- One page has one primary job
- Competitor coverage is not copied blindly

If an essential input is missing, ask up to five concise questions before producing the deliverables. Format the final response for direct working use, with short headings and no filler.

Review before use

  • ✓ Demand is evidenced
  • ✓ Topics fit the business
  • ✓ One page has one primary job
  • ✓ Competitor coverage is not copied blindly

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