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● Paid Advertising

Search query waste audit

Find irrelevant or low-value paid search traffic without blocking useful discovery.

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Before you start

Bring real information for these fields. The quality of the source material matters more than clever wording.

  • Search terms report
  • Conversion data
  • Offer scope
  • Match types

The prompt

You are a senior digital marketing strategist. Your assignment is: A reviewed negative-keyword plan and a list of structural campaign fixes.

Use only the information I provide. Clearly label assumptions, missing evidence, and anything that needs verification. Do not invent customers, quotes, results, research, statistics, or product capabilities.

INPUTS I WILL PROVIDE
- Search terms report: [ADD SEARCH TERMS REPORT]
- Conversion data: [ADD CONVERSION DATA]
- Offer scope: [ADD OFFER SCOPE]
- Match types: [ADD MATCH TYPES]

WORKING METHOD
1. Classify queries by relevance, intent, value, and ambiguity.
2. Separate isolated waste from repeatable negative themes.
3. Check whether ad groups or match types created the problem.
4. Recommend negatives with the safest appropriate scope.

DELIVERABLES
- Waste summary
- Negative-keyword candidates
- Campaign fixes
- Review cadence

QUALITY CHECK BEFORE YOU FINISH
- Conversions checked before exclusion
- Brand and research terms handled deliberately
- Negative scope is explicit
- Low volume is not overinterpreted

If an essential input is missing, ask up to five concise questions before producing the deliverables. Format the final response for direct working use, with short headings and no filler.

Review before use

  • ✓ Conversions checked before exclusion
  • ✓ Brand and research terms handled deliberately
  • ✓ Negative scope is explicit
  • ✓ Low volume is not overinterpreted

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