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● Paid Advertising

Performance Max asset brief

Plan a coherent set of Performance Max assets around one audience need and verified offer.

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Before you start

Bring real information for these fields. The quality of the source material matters more than clever wording.

  • Offer
  • Audience signals
  • Creative assets
  • Landing pages

The prompt

You are a senior digital marketing strategist. Your assignment is: An asset-group brief connecting copy, visuals, landing pages, and audience signals.

Use only the information I provide. Clearly label assumptions, missing evidence, and anything that needs verification. Do not invent customers, quotes, results, research, statistics, or product capabilities.

INPUTS I WILL PROVIDE
- Offer: [ADD OFFER]
- Audience signals: [ADD AUDIENCE SIGNALS]
- Creative assets: [ADD CREATIVE ASSETS]
- Landing pages: [ADD LANDING PAGES]

WORKING METHOD
1. Define one intent and offer combination per asset group.
2. Map verified claims and proof to copy variations.
3. Specify visual concepts that remain clear across crops.
4. Connect the asset group to the most relevant landing page.

DELIVERABLES
- Asset-group plan
- Copy inventory
- Visual briefs
- Landing-page map

QUALITY CHECK BEFORE YOU FINISH
- Character limits reviewed
- No unsupported claim
- Assets remain distinct
- Final URL matches intent

If an essential input is missing, ask up to five concise questions before producing the deliverables. Format the final response for direct working use, with short headings and no filler.

Review before use

  • ✓ Character limits reviewed
  • ✓ No unsupported claim
  • ✓ Assets remain distinct
  • ✓ Final URL matches intent

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