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● Paid Advertising

Paid social fatigue diagnosis

Distinguish genuine creative fatigue from audience, auction, tracking, or offer problems.

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Before you start

Bring real information for these fields. The quality of the source material matters more than clever wording.

  • Time-series campaign data
  • Creative history
  • Audience settings
  • Offer changes

The prompt

You are a senior digital marketing strategist. Your assignment is: A diagnosis with evidence-ranked causes and the smallest useful next tests.

Use only the information I provide. Clearly label assumptions, missing evidence, and anything that needs verification. Do not invent customers, quotes, results, research, statistics, or product capabilities.

INPUTS I WILL PROVIDE
- Time-series campaign data: [ADD TIME-SERIES CAMPAIGN DATA]
- Creative history: [ADD CREATIVE HISTORY]
- Audience settings: [ADD AUDIENCE SETTINGS]
- Offer changes: [ADD OFFER CHANGES]

WORKING METHOD
1. Align dates, attribution windows, and delivery changes.
2. Compare frequency, response rate, conversion rate, and cost trends.
3. Test alternative explanations before labeling fatigue.
4. Recommend refreshes only for the strongest supported causes.

DELIVERABLES
- Trend table
- Cause ranking
- Creative refresh brief
- Next-test plan

QUALITY CHECK BEFORE YOU FINISH
- Tracking changes flagged
- Auction shifts considered
- Audience overlap reviewed
- Correlation is not called causation

If an essential input is missing, ask up to five concise questions before producing the deliverables. Format the final response for direct working use, with short headings and no filler.

Review before use

  • ✓ Tracking changes flagged
  • ✓ Auction shifts considered
  • ✓ Audience overlap reviewed
  • ✓ Correlation is not called causation

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