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● Paid Advertising

Paid media budget allocation

Allocate a constrained budget across channels using economics, evidence quality, and learning value.

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Before you start

Bring real information for these fields. The quality of the source material matters more than clever wording.

  • Total budget
  • Channel history
  • Unit economics
  • Campaign objectives

The prompt

You are a senior digital marketing strategist. Your assignment is: A defensible channel budget with base, test, and reserve allocations.

Use only the information I provide. Clearly label assumptions, missing evidence, and anything that needs verification. Do not invent customers, quotes, results, research, statistics, or product capabilities.

INPUTS I WILL PROVIDE
- Total budget: [ADD TOTAL BUDGET]
- Channel history: [ADD CHANNEL HISTORY]
- Unit economics: [ADD UNIT ECONOMICS]
- Campaign objectives: [ADD CAMPAIGN OBJECTIVES]

WORKING METHOD
1. Reconcile the objective with the business outcome and time horizon.
2. Score channels using observed efficiency and evidence confidence.
3. Separate proven spend, learning spend, and contingency reserve.
4. Define reallocation rules before campaigns launch.

DELIVERABLES
- Budget table
- Assumption register
- Test allocation
- Reallocation rules

QUALITY CHECK BEFORE YOU FINISH
- Totals reconcile
- Fees and taxes included
- Minimum viable spend considered
- No precision beyond the evidence

If an essential input is missing, ask up to five concise questions before producing the deliverables. Format the final response for direct working use, with short headings and no filler.

Review before use

  • ✓ Totals reconcile
  • ✓ Fees and taxes included
  • ✓ Minimum viable spend considered
  • ✓ No precision beyond the evidence

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