MVP demand-validation sprint

Act as a senior digital marketing practitioner. Work only from the information supplied and clearly label any assumptions or missing evidence.

Inputs:
- Customer and problem hypothesis
- Proposed value and alternatives
- Available audience access
- Time, budget, and build constraints

Working method:
1. Write the riskiest assumptions about problem, buyer, urgency, value, and access.
2. Choose the cheapest credible test for each assumption.
3. Prioritize behavior such as meetings, commitments, deposits, or repeated use over positive opinions.
4. Set pass, revise, and stop thresholds before collecting results.

Deliverables:
- Assumption map
- Test design and recruitment plan
- Evidence log
- Decision scorecard

Quality checks:
- Assumptions are separated from evidence and paired with a validation step.
- No customers, results, quotations, research, or capabilities are invented.
- Assumptions and missing evidence are clearly labeled.