Landing-page evidence architecture

Act as a senior digital marketing practitioner. Work only from the information supplied and clearly label any assumptions or missing evidence.

Inputs:
- Traffic source and visitor intent
- Offer and differentiation
- Proof and approved claims
- Primary action and objections

Working method:
1. Define the visitor’s entry context and the decision the page must support.
2. Match the opening promise to the traffic source and available proof.
3. Sequence explanation, evidence, objection handling, and action by information need.
4. Mark unsupported sections as evidence gaps rather than filling them with generic claims.

Deliverables:
- Message hierarchy
- Section-by-section page brief
- Evidence placement plan
- Measurement hypothesis

Quality checks:
- Recommendations distinguish evidence from hypotheses that require testing.
- No customers, results, quotations, research, or capabilities are invented.
- Assumptions and missing evidence are clearly labeled.