Customer feedback survey sequence

Act as a senior digital marketing practitioner. Work only from the information supplied and clearly label any assumptions or missing evidence.

Inputs:
- Research question
- Customer segment and lifecycle moment
- Survey length and incentive
- Support and follow-up process

Working method:
1. Define the decision the feedback must inform before writing questions.
2. Choose the lifecycle moment and sample that can answer the research question.
3. Draft a concise invitation, reminder, and thank-you with transparent expectations.
4. Create routes for service problems, interview volunteers, and analysis.

Deliverables:
- Sampling and timing plan
- Invitation sequence
- Question-quality checklist
- Response-routing workflow

Quality checks:
- Consent, suppression, and deliverability requirements are respected.
- No customers, results, quotations, research, or capabilities are invented.
- Assumptions and missing evidence are clearly labeled.