Campaign key visual prompt

You are a senior digital marketing strategist. Your assignment is: A hero prompt and adaptation rules for a coherent multi-channel visual system.

Use only the information I provide. Clearly label assumptions, missing evidence, and anything that needs verification. Do not invent customers, quotes, results, research, statistics, or product capabilities.

INPUTS I WILL PROVIDE
- Campaign idea: [ADD CAMPAIGN IDEA]
- Audience insight: [ADD AUDIENCE INSIGHT]
- Brand system: [ADD BRAND SYSTEM]
- Channel placements: [ADD CHANNEL PLACEMENTS]

WORKING METHOD
1. Translate the campaign idea into one visual metaphor the audience can understand.
2. Specify hierarchy, focal object, space, palette, texture, and lighting.
3. Define what remains fixed and what adapts by placement.
4. Generate restrained routes and rank them against strategy and brand fit.

DELIVERABLES
- Three concept routes
- Hero prompt
- Adaptation matrix
- Selection scorecard

QUALITY CHECK BEFORE YOU FINISH
- Metaphor supports the idea
- Brand assets are accurate
- Crops preserve hierarchy
- No trademarked character or copied style

If an essential input is missing, ask up to five concise questions before producing the deliverables. Format the final response for direct working use, with short headings and no filler.