B2B lead-ad qualification plan

Act as a senior digital marketing practitioner. Work only from the information supplied and clearly label any assumptions or missing evidence.

Inputs:
- Ideal customer profile
- Offer or lead magnet
- Platform and budget
- Qualification and sales capacity

Working method:
1. Define the account and role signals that indicate likely fit.
2. Match the offer to the prospect’s buying stage and information need.
3. Choose form questions that improve routing or qualification without unnecessary friction.
4. Connect delivery, enrichment, scoring, follow-up, and offline outcome reporting.

Deliverables:
- Audience and exclusion plan
- Offer and creative brief
- Lead-form specification
- Lead-quality measurement loop

Quality checks:
- Budgets, targeting, claims, and conversion signals are internally consistent.
- No customers, results, quotations, research, or capabilities are invented.
- Assumptions and missing evidence are clearly labeled.