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Master E-Commerce Marketing: From Organic Growth to Winning Ads, Get Expert Insights and Strategies
- 16 Weeks Programme
- 100% Revenue Oriented Courses
- Lifetime Community To Support You
- 24x7 Student Peer Support Group
- Delivered by Experts Who are practitioners
Brand Driven By Our Students
97% Placement In Our Every Batch
Course Opportunity
A $4 trillion industry growing at over 25% annually, revolutionizing global commerce. Gain skills to excel in online retail, digital marketing, and customer engagement. Become an Ecommerce expert and drive impactful business strategies in this dynamic landscape.
This masterclass isn’t just a program; it’s a gateway to unrivaled insights and skills essential for thriving in the digital marketplace. Delve into the intricacies of online retailing, harness the power of cutting-edge digital marketing strategies, and uncover the art of crafting compelling customer experiences. Participants emerge not just as students, but as accomplished specialists equipped to navigate and lead within this fast-evolving landscape. Join us in seizing the boundless potential of Ecommerce and shaping the future of digital commerce.”
Why to Enroll for Ecommerce Masterclass ?
Join our Ecommerce Masterclass and revolutionize your approach to business. Ecommerce isn’t just about transactions; it’s a dynamic platform that enables brands to intimately engage with their audience. It provides invaluable insights into consumer behavior, empowering businesses to tailor strategies for exponential growth.
This course is your key to unlocking the vast potential of Ecommerce. Whether you’re an aspiring entrepreneur or a seasoned professional, dive into our Masterclass to acquire the skills needed to thrive in the digital marketplace. Embrace the power of Ecommerce to propel your business forward and stay ahead in a competitive landscape.
Courses Methodology
- Live Interaction Class
- Hands-on Learning
- Regular Assignments
- Student Peer groups
- Community Based Learning
- Application focused learning
Who Should Attend This Course
Eligibility
Our Curriculum
Basics Of E-commerce Business
- What is e-commerce?
- Difference between an E-commerce business and a Marketplace
- What is B2C and D2C
- How does an E-commerce business work?
- Why Inventory management, logistics and after-sales are important for marketing?
- Customer acquisition cycle
- LCV
CLV - AOV
- Churn rate
- CTR
- Cross-selling
- Bundling
- ROI Vs ROAS
- Cart abandonment rate
An Ideal E-commerce website
- The product funnel!
- Customer persona
- Feature and benefit list
- How to convey the message on an E-commerce landing page
- Convincers
Branding
- How to approach a brand-level eCommerce business?
- How to make a Brand book?
- Logo and color psychology
- Packaging
SEO
- E-commerce keyword research
- On page SEO
- Technical SEO
- Search Console
- YMYL and EEAT-proof e-commerce websites
- Off-page SEO
Media Buying
- Google Search ads
- Google display ads
- Shopping ads
- Youtube ads
- Facebook ads
- Instagram ads
- Basics of performance marketing
Social Media Marketing
Landing Page Optimisation
- Basic of Ecom Landing Page
- Price Card Strategies
- Content Flow In Ecom
Email Marketing (video)
- Collecting Emails
- Segmentation
- Setting up KPI
- Types of transaction emails you can send
- Types of promotional emails you can send
- Analyzing Email campaigns
Analytics and automation(video)
- Google tag manager
- Google Analytics 4
- Microsoft clarity
- Looker studio
- Email automation
- Other marketing automation
Influencer Marketing
- Setting up expectation
- What are Nano, Micro, Macro and mega influencers?
- How to set up deliverability?
- How to make a strategy around a campaign?
- How to get the maximum benefit of an influencer campaign?
- How to measure outcomes and combine them with media buying?
Serving an Ecom client as a Freelancer or Agency
- How to find clients?
- How to approach them?
- How to make proposals and roadmaps?
- How to price your service?
- How to set up KPI?
- How to identify red flags in clients?
- Different reports ( SEO, Media Buying, Influencer marketing)
- Project management using online tools
Marketing psychology and neuromarketing
- Deep marketing psychology around consumers
- Critical thinking and problem-solving
- Neuromarketing principles
- How emotion triggers memory
- Cognitive biases
- Class closure.
CRO
Conversion Rate Optimization
Amazon MarketPlace Marketing
- Setting Up Your Amazon Account
- Amazon SEO
- Amazon Ads
Tools Covered
Benefits Of Enrolling In Digital Marketing Masterclass 5.0
Meet Your Teachers
What Our Students Says
Rajat Chakraborty
Consultant at 1MgI found UppSkill's content and educators very helpful. During my course, I started consulting 1mg for their YouTube, which has now grown 10X. They were so happy with my results that they offered me a full time job itself.
Ramesh Maurya
Managing Director & CEO at HuppmeWord cannot express what you really get to learn at Uppskill, I got to know so many things in few classes only. now i am sure future of my company is great because i will be knowing right things when it comes to digital marketing.
Shubham Singh
Digital Marketing Manager at EduTapUppSkill training helped me to change my job profile to Digital Marketing Manager at EduTap, not only they guide me to change my job profile but helped me to improve my skill day by day even after the completion of my course.
Priyank Bhushan
SEO Manager at Panache SoftechIn terms of community management and doubt clearance, Uppskill is so far the best digital marketing institute. The positivity of Arbab sir always helps in maintaining the motivation and helping in moving ahead.
Our Placements
97% Placement In Our Every Batch
Our Students Ventures
Featured In
Frequently Asked Questions (FAQs)
About Course
Our weekend & weekday batches are both 2 months long.
Our weekend classes are of 3 hours each while our weekday classes are of 2 hours each (3 days a week).
Note: Our weekday classes begin at 7PM every day to accommodate working professionals.
The entire course is based on live interactions. We do not teach with recorded material, and the teacher will be there to solve your doubt the entire class.
Yes, as our course is based on live interactions, we give live projects that teach the student in real-world scenarios.
Yes, we commit to a 100% internship opportunity for opting students.
The minimum stipend of students of our batch was INR 5000/- & the maximum was INR 20,000/-. These salaries are subjective and can vary from company to company.
At Uppskill, all of over classes are 100% interaction-based, which means there is a lot of questioning and answering going on it between the lectures to provide the students full opportunity to learn.
After the class, we give our students some assignments to complete, which they have to showcase before the next class. This helps us understand where our students need our help. Our student peer group is available to the students 24×7 to solve their immediate questions in the absence of the teacher.
Our course is designed for everyone, meaning that our course starts from the basics and then advances to the detailed and advanced level. You would be shocked to understand certain basics that you didn’t know you might have been missing out on as an Advanced Digital Marketer.
Yes, we invite you to another batch of the class after finishing your course. However, we expect you not to miss the class and be on time.
You will get a certificate from Uppskill post completion of your course.
Our Digital Marketing Masterclass 4.0 is carefully crafted to accommodate students from every wake of life. You can take this course even if you are a Science, Commerce or Arts student.
We have made sure that everyone can learn and benefit from this course to the full extent.
About Uppskill
After you complete your course, you are not just another student. You are an Uppskillite, and we assist our Uppskillites throughout their journey as a Digital Marketer through our “Lifetime Assistance” program.
Each of our teachers possesses at least 5 years of industry-relevant experience.
Yes, we have crafted an additional soft skills course for our students (completely free of charge) that they can opt for before stepping foot in the industry.
Abhishek Gupta, our Co-Founder, is a Karamveer Chakra Awardee and a mentor in IIM Kashipur, along with our other Co-Founder, Arbab Usmani. Both of these maestros are well known in the startup industry and know the ins and outs required for our students’ growth.
Are You Ready To Advance To The Next Level?
Please fill out this contact form, and one of our experts will connect with you