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Test Your Digital Marketing Knowledge

This is a guest post by Zain Siddiqui who is a very well known digital marketing trainer in India, in this quiz he asked very good questions to the audience which will increase your knowledge in the field of digital marketing.

Let's Start

What is Bounce Rate?

1. The percentage of site visitors who leave without triggering any event
2. The percentage of site visitors who leave after seeing contact us page
3. The percentage of site visitors who leave after seeing any page
4. The percentage of site visitors who move from 1st page to 2nd page

Using the word FREE in your subject line in a mailer helps increase open rates?

1. True
2. False

How is Search Ad rank calculated?

1. Quality score only
2. Quality score x bid price + Preference to ads with ad extensions activated
3. Quality score x bid price
4. Bid price only

Which of the following is the best title for a blog on Digital Marketing?

1. What is Digital Marketing?
2. Digital Marketing resources for dummies
3. How to learn Digital Marketing yourself?
4. Depends on what part of the user journey are you writing that content for

A content plan allows us to:

1. Monitor and schedule content across all our promotional channels
2. Figure out brand voice
3. Monitor and schedule content only on social media channels
4. Monitor and schedule content for blog and email

Which of these is not a factor that prevents our newsletter from landing in spam?

1. Personalizing the salutation in the content
2. Being added to mail contacts by receiver
3. Length of the senders email ID
4. Sending newsletters from same ID always
5. Trustworthiness of the senders mail server

Which of these is not a type of size for Display Ads?

1. Leaderboard
2. Skyscrapper
3. Wide Skyscrapper
4. Tall box

A bad practice for designing landing pages is to:

1. Split testing landing page features
2. Focusing on USP of a single product or service
3. Syncing your branding and narrative with the source of the traffic example Search ads
4. Not placing web form or having a call to action

We can set a re-marketing audience based on goals set in Google Analytics?

1. You cannot set it based on GA goals but on goals set in Google Ads
2. false
3. True

Search Ads can appear on 2nd page of search results also?

1. False
2. True

Link juice is?

1. Google sends free surprise juice packets to SEO experts working on health domain websites
2. Potential SEO value of a link that influences user behavior on a site, page rank and domain rank
3. Potential SEO value of a link that influences page rank and domain rank
4. Potential SEO value of a link that influences domain rank

A User Journey is:

1. The mapping of interactions of user with the brand or product only once he becomes a customer
2. The mapping of interactions of brand or product with the user only once the user becomes a customer
3. The path that user takes from his house to the retail store
4. The mapping of interactions of user with brand or product across all channels

It is a good practice to send all your social media fans to your website or product page through link posts or call to actions?

1. False
2. True

Onsite SEO does not include:

1. Linking to relevant internal pages
2. Small size of images
3. Keywords in Page title
4. Separate mention of Keywords in meta tags

Listing on Wikipedia is included in offsite SEO activity.

1. False
2. True

What Facebook tool do you use to track users on your website or application?

1. Ads manager
2. Analytics code
3. Jquery
4. Pixel

Which of the following is an Email marketing tool?

1. Mailduck
2. Mailchimp
3. Mailduck
4. Mailmonkey

All 17 questions completed!


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