News & Events
Find Your Market With Google Market Finder
- December 21, 2017
- Posted by: admin
- Category: General
Google recently released a tool for finding new markets, they call it “Market Finder”. According to Google
“Market Finder gives you a head start on your international marketing strategy. It also helps you consider advertising solutions and the importance of analytics and measurement.
The internet has broken down international trading barriers to bring potential customers to your door at lower risk and lower cost than ever before. Market Finder makes it easier still.”
In this blog post, we are going to learn what it is actually
Google has divided this into 3 parts
Research your target markets
First, you need to prioritize the countries where your products or services will appeal most. Market Finder’s interactive pathway can help you pinpoint a shortlist of promising new markets for your brand and determine the demand for your product or service through local monthly searches, popular market trends, disposable income per capita, internet users and recommended bid.
Plan your operations
Once you’re happy with your shortlist, Market Finder can help you plan operations tailored to your markets of interest, including localization, payments, and customer care, as well as provide some information about tax, legal, logistics, and recruitment considerations.
Market your business
Market Finder can also help you develop your international marketing strategy. It helps you consider advertising solutions and the importance of analytics and measurement.
The internet has broken down international trading barriers to help bring potential customers to your door at lower risk and lower cost. Market Finder makes it easier. So, if you’re wondering if global digital expansion is right for you and relevant to your industry, Market Finder can help you decide.
When you open this tool, you will have two option
- When you have a website and you have to do research according to this
- When you don’t have website and you have to research a particular niche
Let’s take when you have a website, I am going to use one of my friend’s website PandaReviewz as example
Once you go it will start to fetch categories from your website
Once it’s done it will look something like this
Let’s assume that we want to target ” Travel Booking Service” only, the new category will look like this and if we don’t have option we can choose “Don’t have a website?” option
Now scroll down, you will see top markets
Now let’s take example when we don’t have website, suppose we want to sell chocolate, we will add category
It will look something like this
Click “Show Market Suggestion”
It will show you market data
If you scroll down further, you can see an option to explore more markets
When you click ” I’M IN, LETS GO”, it will ask for some details, let’s fill it according to our “chocolate” business
It will ask for permission of your Gmail account, Allow it
once you do it you will see a panel as shown in below screenshot
Let’s assume we want to sell our chocolate to “Australia”, we will go to ‘Market filter’ and search Australia
you will get data of Australia
Just click on ‘ More Details’, it will show you more data
Search and Advertising
Now if we see entire data we get answer to following questions
People have purchasing power or not?
How easy to do business with this country?
What Language do people speak?
What is the average age of the people in this country?
What is population breakdown?
What is gender ration?
What mode of payment people are doing here?
What is monthly search?
How many people are online?
What is purchase behavior?
Which device do they use for accessing the internet?
How logistic works here?
It answers most of the question we need to sale, however you need to dig deeper than this to start the business in any country.
In this you can maximum shortlist 3 countries and do research on it, we would say its a great tool for intial market research and best thing is its FREE